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The idea behind iCRAFT
iCRAFT was born from a simple belief — a home should feel personal, soulful, and beautifully lived in. In a world of mass-produced décor, we set out to create pieces that carry character, craftsmanship, and meaning.
Every iCRAFT creation is thoughtfully designed and carefully handcrafted, blending traditional Indian artistry with modern aesthetics. From sacred idols to statement décor, each piece is made to elevate everyday living and mark life’s special moments.
Our Story
2018
The Beginning of iCRAFT
iCRAFT began as an online-first brand, reimagining Indian art in modern, functional home décor meant for everyday living.
2019
Taking Indian Art Nationwide
The brand expanded through exhibitions and leading e-commerce platforms, reaching homes across India with thoughtfully crafted décor pieces.
2020
Refining Design & Craft
A year of deepening our focus on design, craftsmanship, and collaborations with artisans to build a strong and distinctive product identity.
2021
Vision Beyond Online
The idea of creating a curated, organised home décor destination took shape—driven by the need for a one-stop décor store in Jodhpur.
2022
First iCRAFT Store Launched
iCRAFT opened its first multi-brand home décor store in Jodhpur, bringing the best décor brands and local artisans under one roof.
2023
Expanding Services & Styling
Beyond retail, iCRAFT ventured into premium gift hampers and home styling services, working closely with architects and builders.
2024
Store Expansion & Growth
An extension store was launched within the same compound, expanding collections, categories, and the overall shopping experience.
2025
A Complete Décor Destination
Today, iCRAFT stands as a one-stop solution for home décor, gifting, and space styling—blending modern aesthetics with Indian artistry.
Sushma Niraj Sethia, the founder of iCRAFT, brings a refined eye for detail and a deep appreciation for Indian craftsmanship into every space she curates. With years of hands-on experience in styling premium homes, she believes décor is not just about beauty, but about creating balance, comfort, and meaning in everyday living. Her approach blends traditional artistry with contemporary design, ensuring each iCRAFT creation feels personal, elegant, and enduring.
Sushma Niraj Sethia
Founder
Designed with Purpose,
Crafted with Care
Home Décor & Artefacts
Timeless pieces that add warmth, elegance, and personality to your living spaces.
Uncompromised Quality
Crafted with premium materials for lasting durability and luster.
Gift Hampers
Thoughtfully curated gift sets, beautifully packaged and perfect for weddings, festivals, and special occasions.
Style Your Space With iCRAFT
Not sure how to bring your space together?
Our styling experts help you curate décor that fits your home, taste, and budget. Whether it's a living room, bedroom, or office, we make styling simple, personal, and stress-free.
Plan Your Perfect Space
Gifting
That Feels
Thoughtful
At iCRAFT, we believe gifts should carry meaning. Our gift hampers are carefully curated with premium décor pieces and elegant packaging, making them perfect for weddings, housewarmings, festivals, and corporate gifting.
Curated Gift Hampers
Thoughtfully assembled hampers featuring premium décor and handcrafted pieces — ready to gift for weddings, festivals, housewarmings, and special occasions.
Bulk & Personalized Gifting
Tailored gifting solutions designed around your needs. Perfect for corporate gifting, weddings, events, and celebrations that call for scale with a personal touch.
Pan-India Delivery
Seamless delivery across India, ensuring your gifts arrive beautifully packaged and on time — no matter where your loved ones or teams are located.
What You Can Expect From iCRAFT
Carefully Sourced
Every piece is thoughtfully sourced from skilled artisans and trusted partners, ensuring authenticity, craftsmanship, and timeless appeal.
Competitive Pricing
We offer fair and transparent pricing — matching the value you’d find across leading platforms, without compromising on quality or design.
On-Demand Consultations
Get personalized guidance for décor, gifting, and styling ideas through expert consultations tailored to your needs and occasions.
Quality Control Assured
Each product undergoes a thorough quality check for finish, durability, and aesthetic appeal before being listed and shipped.
Loved in Homes Across India
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Years of Experience
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Brands on Board
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Products Online + More In Store
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